PUBLISHED 12 Dec, 2024
The fashion industry is all about setting fast trends, and honestly the concept of sustainable fashion might seem like another one. However, getting familiar with some disheartening statistics makes it crystal clear that sustainable fashion needs to be embraced now more than ever.
According to the World Bank, the fashion industry uses 93 billion cubic metres of water, an amount vast enough to meet the consumption of 5 million people! Plus, approximately 97% of fibre used for clothing ends up in a landfill. This data reveals an undeniable need for the adoption of practices that can help us create a healthy environment.
Sustainable fashion is no longer an unattainable mirage for us consumers, it can become our way of life — a culture even.
In this article we will break down for you the concept behind “sustainable fashion”, and 7 tips to help you shop fashion sustainably. We hope this will help more Hypetag lovers emulate sustainable shopping habits.
According to Forbes, sustainable fashion refers to clothing, accessories, and footwear that are designed, produced, and used in ways that are environmentally friendly. This includes using sustainable fabrics, minimising waste, reducing carbon footprints, and promoting fair labour practices.
Doubts might fill your mind, making you ask the question: “Does my actions count? Can I protect the environment?” Well, yes your actions count and you can make a difference via eco-friendly shopping. Here is why it matters:
1. Reduce pollution: Tons of unused clothes fill up landfills all over the world, creating waste that might take years to clear up. Engaging in eco-friendly shopping can help to minimise waste made/created year after year.
2. Conserve natural resources: By shopping eco-friendly, you can incentivise fashion companies to use biodegradable and chemical-free materials which in turn protects Earth's precious resources such as energy, land and water.
3. Promote fair, safe working conditions: Sustainable fashion prioritises fair and safe working conditions for workers in the fashion industry, ensuring ethical practices and better livelihoods for garment workers.
A shift is happening in the fashion industry, and we can tip this shift in favour of our planet. We can do this by shopping fashion sustainably, thus forcing fashion companies to embrace eco-friendly practices.
Invest in high-quality clothing that lasts longer and withstands multiple wears and washes. This decreases the need for frequent replacements, ultimately reducing waste. Indeed, going with this mindset might cost you more, but you have to factor in the long term cost. Buying 5 quality items a year instead of 20 cheaper, non-eco friendly pieces will go a long way in cutting down your carbon footprint.
At Hypetag, we work with brands that source for the most quality fashion pieces that can stand the test of time. Click here to start shopping.
Instead of leaving your unused clothes to rot in your closet, you can donate them to a good cause. Asides from this being a charitable act, it prevents such clothes from ending up in landfills, and in turn lowers carbon footprint. Which in this case is a win for our planet.
By supporting local brands, you reduce carbon emissions that would have resulted from shipping products from distant locations. At Hypetag, our mission is to transform the fashion retail landscape in Nigeria and across Africa, with a strong focus on supporting local brands. Does shopping with us interests you in the slightest? Click here to get started.
Practise the 3Rs of sustainability:
i. Reduce: Embrace minimalism and avoid impulse purchases. Only buy what you truly need.
ii. Reuse: Get creative! Repurpose old clothes into new garments, accessories, or cleaning cloths.
iii. Recycle: Many clothing recycling programs exist. Look for local initiatives around you where you might donate gently used clothes.
Fashion items made from natural fabrics such as hemp, linen or wool are biodegradable, can easily compost back into the soil, and use much less water when compared to items made.from synthetic fabrics. Plus, clothing pieces made from natural-fabric items are comfortable and can easily fit into whatever style you want.
Though scientists have been making significant advancements, Earth remains the only habitable planet for humans. Therefore, it has become a necessity that we take a stance and prioritise practising sustainable fashion. Indeed, it might be quite difficult to reconcile the fast fashion industry as we know it with a green environment. Regardless, it is a goal we must work towards. Adopting eco-friendly shopping habits is not only beneficial for the environment but also for promoting a more ethical and sustainable fashion industry. And guess what? Hypetag is a platform committed to sustainable fashion, offering a curated selection of eco-conscious brands and products. Join the movement today and shop on Hypetag!
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Chief Editor & Marketing Director
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